Liquid Labs manufactures its e-liquids in an ISO 7-certified clean room environment with strict lot tracking, and they even sterilize equipment before producing a batch of nicotine-free e-liquid to ensure that no contamination can take place. The fact that Liquid Labs makes its own vape juice in house is a big part of how they're able to sell their products at such affordable prices. Keep It 100 is one of the brands of Liquid Labs, an e-juice maker based in New Jersey. Even if you haven't tried a single Keep It 100 e-liquid yet, you still have this company to thank for the fact that no one can get away with overcharging for vape juice anymore. Keep It 100 was one of the first e-liquid companies to come out and say, "Hey, e-liquid doesn't need to cost so much." The company released a great selection of affordable e-liquids in big 100 ml bottles, and the rest is history. Unfortunately, the industry hadn't yet caught up with the community's changing preferences, and most e-liquid brands were still charging way too much for their products. Powerful sub-ohm vaping devices were all the rage, and people were using more e-liquid - and buying lower nicotine strengths - than ever. Until Keep It 100 appeared on the scene, the world of e-liquid had a serious problem. If you want to experience the best that the vaping industry has to offer, you're just going to have to Keep It 100.